Girlcult Customer Service Phone Number

Phone Number of Girlcult is +86 45369 7845 .
Girlcult is a Chinese makeup brand that focuses on designing and selling cosmetics with a fantasy worldview, particularly inspired by Chinese mythology. The brand is known for its adorable and unique packaging, often featuring whimsical designs that are difficult to find elsewhere. Their products are aimed at young consumers and offer attractive packaging, low prices, and a diverse product line.

Founding & Establishment

Girlcult, a Chinese cosmetics brand, was founded in 2018. It operates as an online retailer, focusing on multi-brand cosmetics and appealing to young consumers with low pricing and attractive product packaging. The brand has gained attention for its unique product names and cross-promotion campaigns.

Here's a more detailed look at the brand's founding and establishment:

Founding Year:

Girlcult was established in 2018.

Focus:

The brand operates as an online retailer, offering a diverse range of cosmetic products from various brands.

Target Audience:

Girlcult aims to attract young consumers with its low pricing, attractive packaging, and unique product names.

Funding:

Girlcult has raised funding from investors like IDG Capital and Qingsong Fund, says Tracxn.

Marketing Strategy:

Girlcult emphasizes attracting attention through attractive product packaging, unique product names (like "Curiosity" and "Crush"), and crossover campaigns with popular brands like Sesame Street, Frida Kahlo, and Euphoria.

Competitors:

Girlcult faces competition from online retailers like Nykaa, Purplle, and Ipsy, Tracxn reports.

Popularity

Girlcult, a Chinese cosmetic brand, has gained popularity for its urban, edgy aesthetic and high-pigment, bold-colored makeup collections. The brand's success is attributed to its unique product packaging, effective crossover campaigns, strong social media presence, and targeting Millennial and Gen Z consumers with affordable pricing.

Here's a more detailed look at Girlcult's popularity:

Key Factors Contributing to Girlcult's Popularity:

Unique Aesthetic and Product Design:

Girlcult's brand identity emphasizes bold colors and modern looks, appealing to consumers who enjoy experimentation. Their packaging is also designed to stand out, further enhancing the brand's appeal, according to a cosmetics blog.

Effective Crossover Campaigns:

Girlcult successfully utilizes crossover campaigns to generate brand exposure, a strategy that is popular with beauty consumers, according to a Dao Insights report.

Strong Social Media Presence:

Girlcult maintains an active social media presence, providing reviews and tutorials, making it easy for consumers to learn about and connect with the brand.

Targeted Marketing:

Girlcult's pricing and brand identity resonate with Millennial and Gen Z consumers, who are key target demographics for many beauty brands.

Ingredient Focus:

While not explicitly mentioned in the search results, the brand is likely focused on using high-quality ingredients, a factor that is increasingly important to consumers.

Current Position

Girlcult, a Chinese online retailer of multi-brand cosmetic products, is currently ranked 90th among its competitors and alternates in the beauty industry. It is a relatively new player, founded in 2018, and is part of the broader online beauty retail market, which includes players like Cult Beauty, Lili&Beauty, and Sociolla.

Here's a more detailed look at their position:

Overall Rank:

Girlcult is currently ranked 90th in a list of competitors and alternates, suggesting it is not among the leading players in the industry.

Market Segment:

Girlcult operates in the online beauty retail space, offering a diverse range of cosmetic products from various brands.

Competition:

They compete with established online beauty retailers like Cult Beauty, Lili&Beauty, and Sociolla, as well as other local and international beauty brands.

Emerging Player:

Girlcult is a relatively new entrant to the market, founded in 2018, and has received funding through Series A, according to Tracxn.

Focus on Local Market:

The COVID-19 pandemic led to increased demand for local Chinese products, which likely benefited Girlcult.
In essence, Girlcult is a growing player in the competitive online beauty retail market, focusing on offering a variety of brands and products to Chinese consumers.

Girlcult Address

The address of Girlcult is 42, 359 Guangyan Avenue, Jing'an District, Shanghai, China.

Girlcult Email Address

The email address of Girlcult is support@crunchbase.com.

Girlcult Website

The Website of Girlcult is www.crunchbase.com.

Girlcult contact person

The contact person of Girlcult is Support Team.

Girlcult Customer Support Service Phone Number

The customer support phone number of Girlcult is +86 45369 7845 (Click phone number to call).


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